The Sichuan Provincial Culture and Tourism Development Conference takes place in Chengdu, China

- The government also plans to expand the scope of its "Sichuan, more than pandas" campaign in order raise the visibility of the province as a key tourism destination in international markets. As part of the campaign, the China (Sichuan) Giant Panda International Cultural Tourism Week will be held each year in at least two countries and regions, with the aim of promoting the province's unique local culture to the world, especially Sichuan Opera, the landscape and the cuisine, as well as some of the province's signature products, including its festive lanterns, teas and distilled liquors. The same campaign will also capitalize on the province's unique position in the world as the home of pandas. In addition, the government plans to work with local culture and tourism companies in establishing marketing centers in overseas markets. The province already attracts numerous tourists from around the world due to its abundance of cultural and tourism resources, most notably the Sanxingdui Ruins, Jiuzhaigou National Park and the giant panda sanctuaries. According to available data, Sichuan province's tourism revenue broke the 1 trillion yuan (US$148.5 billion) mark for the first time to reach a record 1.01 trillion yuan (US$150.0 billion) in 2018, representing a year on year increase of 13.4 per cent. The value add as a result of the province's cultural sector totaled 150 billion yuan (approx. US$22 billion) last year, growing 16.1 per cent year on year. With the deeper integration of culture and tourism, the two sectors are becoming a key driving force behind the province's economic growth. https://mma.prnewswire.com/media/879656/pandas.jpg