Hisense was identified in "BrandZ Top 10 Chinese Global Brand Builders"

- Being one of "BrandZ Top 10 Chinese Global Brand Builders" is a result of Hisense's brand power and its global strategy. Up to now, Hisense owns 18 overseas companies in Europe, America, Africa, the Middle East, Australia and Southeast Asia. It has 3 overseas production bases to ensure its own supply chain and has 12 R&D institutions worldwide. In the "China National Image Global Survey" released by China International Publishing Group, Hisense was one of the "Top Ten most familiar Chinese brands to overseas citizens" for two consecutive years. The growth is in part due to the rapid pace at which China's electronics and home appliance business are pursuing global expansion, also a result of Hisense's stickiness to build its own brand awareness and persistence in global market. Hisense Group's total sales revenue increased 10.7% in 2017 and overseas revenue increased 21.3%. The brand sales revenue of Hisense International increased 19.6% compared to last year. In the meantime, based on the customs statistics, Hisense's export sales of air conditioners and TVs increased by 28.3% and 34.4% separately. With the absence of significant changes in international demand, Hisense still maintained a rapid growth, which is a result of the brand effect. The Belt and Road Initiative has been more than 3 years. Hisense's high-end products have played a key role in the overseas development of Hisense. The self-developed ULED technology, overseas operation system, excellent product performance and outstanding local supply chain have guaranteed Hisense to give effective and timely feedback to the market. 2018 FIFA World Cup™ is approaching. Hisense will move forward to not only build global brand but to build an innovative global brand with higher value, to drive the growth and global strategy with sports marketing. Hisense is at the forefront of electronics and home appliance industry, and its pursuit of new technology will fuel business growth and power its global brand awareness at an incredible pace.